We are pleased to announce that Sainhall Nutrihealth Pte Ltd will be exhibiting at Vitafoods Asia 2024. We cordially invite you to visit our booth at the Queen Sirikit National Convention Center (QSNCC) in Bangkok, Thailand, from 18 to 20 September.
Introduction of Our Latest Innovative Healthy Fruit Snack, DeeFruit
We are excited to introduce DeeFruit Fruitti-Bites™ to the Thai market for the first time. These nutrient-packed snacks are made from wholesome fruits, offering intense flavour and freshness that will showcase the best Nature has to offer.
Meet Cyanotech’s CEO and Team
This year, we are honoured to have Mr. Matt Custer, CEO of Cyanotech, and his team joining us at our booth. Cyanotech and Sainhall’s friendship dates back to over 20 years. Cyanotech is the producer of the most nutrient-dense Spirulina on the market. They are also the supplier of premium Hawaiian Astaxanthin. They will be showcasing their latest innovative Hawaiian Astaxanthin and Spirulina gummies. Pop by our booth for a sampler.
Discover Business Partnership Opportunities
We have recently established a subsidiary in Thailand to better support our local distributors. We invite you to engage with our team to explore potential partnership opportunities and discover the exclusive benefits we can offer to our partners. Come visit our booth for exhibition-only special prices and a chance to spin our lucky wheel for enticing rewards.
For further information about Sainhall Nutrihealth Pte Ltd and our product offerings, please book an appointment with us via WhatsApp at +66 92 857 8333.
We look forward to seeing you at Vitafoods Asia 2024!
Singaporean supplements firm Sainhall is making a comeback venture into the healthy snacking category with its DeeFruit fruit snacks range, looking to tap on the rising demands for convenience and wellness in the region.
Sainhall (Sainhall Nutrithealth) is better known as a health supplements firm in Singapore, owner of the vitamins.sg platform, exclusive distributor of the Nutrex brand and also a major distributor of brands such as Blackmores and Holistic Way in addition to manufacturing its own brand of supplements.
The firm has recently ventured out of the supplements space into healthy snacking with its DeeFruit fruit snacks, highlighting the current environment as ideal for this venture.
“Sainhall actually launched a healthy fruit snack brand back in 1994 called McDee, but back then it was less of a focus and we were concentrating our manpower on the health supplements area,” Sainhall Commercial Director Si Min Yeap told FoodNavigator-Asia.
“Today, we are seeing a very strong trend and rise in demand for healthy snacks so have decided to revisit this snacking portfolio with DeeFruit, which is essentially McDee 2.0 – the recipe has also been revamped to improve nutritional and mouthfeel attributes, such as including rice crispies to increase that snackish feel.
“Every 22g sachet of DeeFruit snacks is the nutritional equivalent of an apple in terms of fibre, vitamins and so on, and the entire range is low-calorie (75 kcal or less) and has no added sugar or salt.”
The range is targeted at three major consumer groups, namely children, snacking adults and weight watchers.
“In terms of appealing to children, these would work very well as a recess food due to their snacking format – it would be especially helpful for mothers who try to give their kids whole fruits in their recess lunchboxes but find that these are brought home untouched, ” Yeap added.
“This is also good as a general healthy snack due to not only the nutrition aspect but also the convenience one – every sachet can easily be popped into a bag and eaten on-the-go anywhere even during occasions when it can be hard to find healthy food items, and certainly has a longer shelf-life than a whole fresh fruit.
“We have also had positive feedback from consumers that find this a good alternative to snacks with harder textures such as granola bars or nuts, especially those with dental crowns that may have trouble chewing too many of these harder products or sometimes even risk damaging the crowns and then having to shell out a great deal of money to pay for repairs.
“As for the weight watchers, DeeFruit also appeals to this group due to its low calorie count per sachet alongside the high dietary fibre content; plus the natural fruit composition also helps to add to macro-nutrient intake in a good way as there is more than 4g of fruit concentrated into every 1g of DeeFruit.”
DeeFruit has just been officially launched in Singapore in April 2024, and is available via both online and offline platforms, including its own Vitamin.sg, Lazada, Shopee and The Cocoa Trees.
Expansion plans
Although Deefruit has currently only been launched in Singapore, Sainhall believes that there is immense marketing potential for this range in other markets as well given the strength of the healthy snacking trend.
“There are plans for export as we believe this is a good product that will appeal to consumers in many markets, and we also hope to reach a mass audience so definitely are looking to enter mainstream retail as well,” she said.
“The potential is very strong because of the healthy snacking trend, which in turn is being driven strongly by the rise of consumer health consciousness in this region, particularly with the increased popularity of health figures [and influencers].
“Consumers today are much more aware of the importance of preventative health care and not waiting until already being sick before taking steps to address health issues – this has definitely influenced the entire healthier eating space.
“So far based on the launch results we have seen, these snacks have been a win with all ages as long as people get to actually try them first – there has been a nine out of 10 conversion rate from sampling to purchase.”
Supplement distributor Sainhall Nutrihealth expands into consumer product space
Sainhall Nutrihealth, a Singapore company distributing functional ingredients and health supplements for nearly 30 years, has expanded into the finished product space.
The company has launched a range of health supplements under the brand SainHealth. The products were officially launched in Watsons in Singapore last September. They are also sold on OG department stores and various e-commerce platforms, including Shopee, Lazada, Amazon, and the company’s health supplements e-commerce platform Vitamin.sg.
Sainhall Nutrihealth’s CEO and founder TC Yeap told NutraIngredients- Asia, that the expansion into finished products was driven by multiple factors, one being the company’s expertise in functional ingredients distribution. This allows the company to identify high quality ingredients that could be incorporated into finished products.
The company has been distributing functional ingredients, with a special interest in astaxanthin and spirulina sourced from Hawaii since 1996. It works with US supplier firm Cyanotech in distributing the two ingredients exclusively in the ASEAN region.
“We have been an ingredient distributor for about 30 years, and so we know where the good functional ingredients suppliers are. Also, by having our own brand, it gives us more control over the quality as well as the types of ingredients that we are using in our products,” said Yeap.
One of the firm’s innovations could be seen in its kids’ multivitamins marketed as SainHealth Fruit-Vites. This is a vitamin-infused chewable that claims to improve appetite, increase cognitive development, and boost immunity in children.
Yeap said that the inspiration behind the product came from wanting to provide healthier snack options for children. The product was also designed as an alternative to gummy supplements, which he said which could be high in sugar content.
“For many years, our company has been selling dehydrated fruit snacks, but because we are in the health supplement industry, we thought we could infuse vitamins into the fruit snacks, which we could offer as a tasty and healthy product at the same time,” he said.
The main components of the vitamin-infused chewables are fruit puree and fruit fibre.
Sales and marketing manager Ong Yijun said that the chewables could serve as the basis for the firm’s future health supplements designed for children. The firm is also exploring the option of developing probiotics and multivitamins into chewable supplements for adults.
Spirulina and astaxanthin focus There are so far 15 SKUS under the SainHealth brand. They range from immune health, beauty and skin, energy, gut health, to heart health etc.
Examples include 1) Astaxanthin+ 12mg Pure Hawaiian, which claims to be a super antioxidant product for cardiovascular health, healthy joints and tendons, and for sun and UV protection, and 2) Spirulina Supreme 500mg, which claims to increase metabolism and boost immunity.
Ong said that the existing range would be further optimised, with spirulina and astaxanthin the two core ingredients of SainHealth’s products.
“Our main category will be the spirulina range, which consists of our multivitamin and energy supplements. This is because spirulina is a good source of multivitamins, minerals, as well as vitamin B.
“On the other hand, we will use astaxanthin in our antioxidant, anti-aging, longevity, and kids’ health products,” said Ong.
Yeap added that the company was partnering with Singapore’s Institutes of Higher Learning in developing cutting-edge products, with an interest in ingredient innovations.
SainHealth is Now Available at Selected Watsons Stores in Singapore!
Singapore, September 18, 2023 – SainHealth, a brand under Sainhall Nutrihealth Pte Ltd, a leading manufacturer with over 30 years of experience in the health supplement industry, is thrilled to announce their exciting new partnership with Watsons, one of Singapore’s most trusted and beloved retail chains. Founded in 1990, Sainhall Nutrihealth has been at the forefront of promoting well-being through high-quality supplements crafted with care, integrity, and a deep commitment to quality. As of September 14, 2023, SainHealth supplements can be found on the shelves of selected Watsons stores across the city-state, giving customers even more convenient access to SainHealth’s premium pure and healthy supplements.
With the goal of promoting optimal health and well-being, SainHealth, a subsidiary of Sainhall Nutrihealth Pte Ltd, has dedicated itself to providing supplements made from the finest ingredients. Now, they are taking a giant leap forward by joining forces with Watsons, a renowned destination for wellness and personal care products.
As a result of this collaboration, customers in Singapore can now explore and purchase their wide range of pure and healthy supplements at 40 selected Watsons stores. This partnership underscores the commitment to making quality health products more accessible to everyone.
“At SainHealth, we believe in the idea that optimal health is a human right. Anyone who seeks to live their lives to the fullest should have the option to do so,” said TC Yeap, CEO and Founder of Sainhall Nutrihealth.
“We are thrilled to partner with Watsons, a brand that shares our dedication to well-being. With our products now available at selected Watsons stores, we hope to reach more customers and empower them to make informed choices for their health.”
SainHealth is known for its extensive range of supplements that cater to various health needs, from immune support to skin health, and everything in between. By choosing SainHealth, customers can trust that they are investing in products crafted with care, integrity, and a deep commitment to quality.
To commemorate this significant milestone, SainHealth is delighted to offer an exclusive promotion to its valued customers. For a limited time, enjoy a remarkable 35% discount on every SainHealth supplement purchase, accompanied by a fantastic Gift with Purchase (GWP) when you spend $49 or more on SainHealth supplements at selected Watsons stores. Don’t miss this golden opportunity to experience the transformative power of SainHealth’s pure and healthy supplements in your life.
Visit your nearest Watsons store to explore the world of SainHealth, a brand under Sainhall Nutrihealth Pte Ltd, and embark on a journey towards better health and well-being. For more information about SainHealth products, please visit www.sainhealth.com or contact customer support team at info@sainhall.com
About Sainhall Nutrihealth Pte Ltd:
Sainhall Nutrihealth Pte Ltd, founded in 1990, boasts over 30 years of experience as a leading manufacturer in the health supplement industry. The company is committed to providing high-quality supplements that promote optimal health and well-being. Sainhall Nutrihealth’s dedication to quality, purity, and efficacy has earned it a reputation as a preferred choice for individuals seeking to enhance their overall health.
SAINHALL DEEPENS COMMITMENT TO DISTRIBUTING TRUSTED HEALTH SUPPLEMENTS IN A POST-PANDEMIC ERA
SINGAPORE – August 7, 2023 – Sainhall Nutrihealth Pte Ltd, a leading specialist in high-quality supplements and health products, has reinforced its position as a trusted partner in wellness for consumers as they navigate the post-pandemic era. With a strong foundation built over 30 years, Sainhall is renowned for its dedication to excellence and commitment to delivering top-tier products.
Under the leadership of Mr. TC Yeap, Founder of Sainhall Nutrihealth, the company has made significant investments in state-of-the-art manufacturing facilities and cutting-edge research and development, establishing a formidable in-house team of senior researchers and nutritionists. This focus on science and innovation enables Sainhall to consistently provide products that meet rigorous quality standards.
“At Sainhall, our mission is to help people stay healthy in sensible ways,” stated Mr Yeap. “We prioritize the safety and convenience of our customers, offering products that enable optimal health and a fulfilling life.”
With a steadfast commitment to trust and reliability, Sainhall works exclusively with trusted partners who share their devotion to quality and safety. Their extensive product range includes premium health and nutritional brands, with over 1 billion capsules and tablets sold in more than 40 countries and markets worldwide. Notably, Sainhall has achieved market leadership in Spirulina, Natural Astaxanthin, and Healthy Fruit Snack products.
Recognised for its outstanding growth potential, Sainhall achieved 200% business growth in 2020 and was identified by a government agency as an industry leader. In the year ahead, Sainhall will embrace an omni-channel approach to distribution, leveraging digital marketing platforms such as Lazada, Shopee, Amazon, and RedMart. Additionally, the company will actively engage with consumers through exhibitions, roadshows, events, and partnerships with major healthcare chain stores.
Sainhall Nutrihealth is dedicated to promoting health and wellness. Whether individuals aim to enhance their immune systems, boost energy levels, or maintain overall well-being, Sainhall offers a diverse product range that caters to their needs. With a steadfast commitment to quality, innovation, and customer satisfaction, Sainhall Nutrihealth emerges as the ideal long-term supplement supplier and producer for consumers’ wellness needs.
About Sainhall Nutrihealth Pte Ltd
Sainhall Nutrihealth Pte Ltd is a leading specialist in high-quality supplements and health products. With over 30 years of experience, Sainhall is committed to providing trusted products backed by science and rigorous testing. The company’s devotion to excellence and unwavering focus on customer well-being have established Sainhall as a trusted partner in the wellness industry.
Join Us at Vitafoods Asia 2023 in Bangkok – from 20th to 22nd of September 2023!
We are excited to announce that Sainhall Nutrihealth Pte Ltd will be showcasing at Vitafoods Asia 2023. We would like to invite you all to visit our booth at this event, held in the vibrant city of Bangkok, Thailand.
Discover the Future of Health and Wellness
At Sainhall Nutrihealth, we are dedicated to promoting well-being through premium-quality nutritional supplements and health products. Vitafoods Asia provides an excellent opportunity for us to connect with industry professionals, partners, and health enthusiasts, as we collectively explore the future of health and wellness.
Explore our Innovative Products
Step into our booth at Vitafoods Asia 2023 to explore our latest innovations, cutting-edge offerings, and comprehensive range of health solutions. Our knowledgeable team will be on hand to discuss our products, share insights, and answer any queries you may have.
Collaborate for a Healthier Future
If you are a distributor, retailer, or potential collaborator, this event is the perfect occasion to discuss partnerships that can drive positive change in the health and nutrition landscape. We are always open to collaborations that align with our mission of delivering top-tier health solutions.
Visit Us at Booth Stand N21
Save the date: 20th to 22nd September 2023. Make your way to Booth Stand N21 at Vitafoods Asia in Bangkok. We look forward to engaging with you, forging new connections, and building a healthier future together.
Sainhall Nutrihealth Pte Ltd announces the successful completion of migrating old database software into the new SAP Business One on Hana ERP (Cloud-based Version 10) solution.
“SAP Business One on HANA ERP (Cloud hosted) is probably the best ERP solution for small & medium business enterprises; its fully integrated modular functions can support all Sainhall key business processes,” said Mr Tony TC Foong, Ex-Director for Global Supply Chain, Johnson & Johnson (J&J) IT Services; and Ex-CIO of Xian Janssen Pharmaceutical (Janssen Pharmaceutical Companies of (J&J) in China) and the current Head of Department in Operations & Logistics for Sainhall Nutrihealth.
With his experience and involvement in SAP ERP systems, from R3 to his first SAP S4/HANA 1610 ERP System implementation in 2016 in China & Asia for the past thirty over years; Mr Tony added: “Sainhall Nutrihealth is implementing its SAP Business One on HANA ERP system at the right time. This will ensure it has a fully integrated, real time enterprise system to enhance its fast growing and expanding business for the next five years.”
Sainhall Nutrihealth’s move to implement SAP Business One ERP solution will improve performance in areas such as Production, Procurement, Inventory Management, Finance, and Customer Relationship Management (CRM), as the company strives to deliver an excellent level of service to maintain long-lasting relationships with clients and suppliers.
“Implementing SAP Business One is one of the key strategies we are adopting to support the exponential growth of Sainhall Nutrihealth business,” said Mr TC Yeap, Sainhall Nutrihealth CEO and President. “Having completed a brand-new health supplement packing facility in 2020, the company has been seeking ways to improve its performance progressively.”
Sainhall Nutrihealth will demonstrate better transparency in data management for business negotiations and an overall improvement to customer satisfaction from seamless customer experience.
About Sainhall Nutrihealth
Sainhall Nutrihealth Pte Ltd, founded by Mr TC Yeap in Singapore, 1990, is a distributor and major player for Health and Nutritional products in Southeast Asia. We distribute premium brands for health and nutritional products such as Sundown Naturals from NBTY, USA. We are also the exclusive distributor in ASEAN region for Cyanotech Corporation in the US; a world leader in the production of natural spirulina and astaxanthin.
Sainhall Nutrihealth has a re-packing facility in Singapore, a powder blending facility in Shah Alam, Malaysia, and an E-Commerce Portal; www.vitamin.sg. We also have a Research and Development (R&D) team to develop new products for our clients and for our future house brand.
For more information, visit www.sainhall.com and follow us on Facebook and Instagram.
“Our main category will be the spirulina range, which consists of our multivitamin and energy supplements. This is because spirulina is a good source of multivitamins, minerals, as well as vitamin B.
